CALGARY, AB. – Hockey Canada announced today that Tim Hortons is expanding its relationship with the world-leading hockey organization and becoming its fourth Premier Marketing Partner.
In this broader partnership, Tim Hortons will be the presenting sponsor of the Centennial Cup, Canada’s National Junior ‘A’ Championship, beginning with the 50th edition of the event, set for May 9-17, 2020 in Portage la Prairie, Man and including the 2021 Centennial Cup, which will be held in Penticton.
“We are excited that Tim Hortons will be coming on as the presenting sponsor for the event,” said Vees Director of Corporate Partnerships, Alex Welsman, “Tim Hortons is such a strong partner of our organization at a local level and we are thrilled to work with them on a national level through the Centennial Cup in 2021.”
“Tim Hortons is an iconic Canadian brand with deep roots in the hockey community. We are excited to welcome Tim Hortons to our family of Premier Marketing Partners, and to grow our partnership with an organization that dynamically aligns with our commitment to and passion for the game,” said Mike Ross, chief business development officer for Hockey Canada. “Tim Hortons will have a tremendous impact from the grassroots level up to the international game and will play a vital role as presenting sponsor of the Centennial Cup, building the team, fan and volunteer experience as well as the financial legacy of the event for years to come.”
The expanded partnership will also see Tim Hortons extending its support of Canada’s national teams, and, as a Premier Marketing Partner, the brand will increase its participation and activations at Hockey Canada’s national events. Tim Hortons will also play a major role creating best-in-class fan experiences at key international events such as the IIHF World Junior Championship and IIHF Women’s World Championship.
“Since the day we opened our first restaurant in 1964, hockey has always been core to our brand and we’re excited to expand our support with Hockey Canada in a meaningful way to make an impact on minor sports and Team Canada,” says Chris Wakefield, lead, regional marketing & sponsorships, Tim Hortons. “Every year through our Timbits Minor Sports Program we ensure that we keep sport fun, so kids continue to play and don’t just excel, but achieve their dreams. We are incredibly proud of our local restaurant owners across Canada who help kids do just that every year.”
Tim Hortons restaurant owners in communities across Canada continue to aid the growth and development of hockey at the grassroots level by supporting over 100,000 children across Canada through the Timbits Minor Sports Program. Timbits Sports provides opportunities for kids aged four to eight to play house league sports with a philosophy not based on winning or losing, but on learning a new sport, making new friends and having fun so young hockey players can learn the game in a positive and playful environment.
